![]() According to HubSpot, Heinz Marketing sent their top prospects empty iPad boxes with a note that promised to give them the iPad if they were willing to sit down and have a conversation with them. While free gifts are always great, you want to ensure you’re providing prospects with something they will actually find valuable. You can also create urgency through social proof, such as pointing out the number of customers who have seen success with your product or service. For this reason, it’s best to opt for a red CTA rather than a green one. Also, it’s important to note that it’s been proven that warmer colors create more urgency and drive action. ![]() It helps to use language like “limited time,” “one time only,” “last chance,” or “before it’s gone.” No one wants to miss out on a great deal so it’s important to do all you can to inspire them to take action. If they don’t, odds are your direct mail will end up in the trash. When it comes to direct mail, you want to encourage your prospects to act fast. People may be able to relate to that person’s struggle and feel inclined to learn more. In addition, real stories about your product and how it solved a problem for someone can be powerful, especially when you include a photo of that person. ![]() Give people a feel for your brand’s personality through design and copywriting elements like font, color, tone, and writing style. Just like email marketing campaigns, direct mail campaigns are made better by human elements such as pictures, quotes, testimonials, and videos. According to the DMA, the top response rate tracking methods are PURLs (61%), followed by call center or telephone (53%), and code or coupon (42%). They are also the easiest way to track responses. You can use them to take each prospect to a personalized landing page with a special offer. For example, PURLs are website addresses that are personalized for each of your prospects. But, rather than simply showing your prospect that you know their name, try something more creative. Not to mention, when it comes to direct mail, people are more likely to read something that’s addressed directly to them. It’s a great way to make your marketing messages feel more like one-on-one communication. If you work in marketing, you know it never hurts to personalize content. People likely won’t throw out a package without at least seeing what’s inside first, evidence being that dimensional mailers have a nearly 100% open rate. Dimensional mailers include boxes, containers, tubes, and bags. Instead of a flat piece of paper in a plain envelope, try a 3-dimensional design. Design is vital because it’s what will grab your viewer’s attention and make them want to read more. ![]() We’ve all heard the phrase, “don’t judge a book by its cover.” But when it comes to direct mail, that’s exactly what your audience will be doing. So, whether you’re thinking about creating a direct mail campaign or you’ve tried it before and didn’t achieve your intended results, we’re offering you some ideas and strategies to help you boost your direct mail response rate. This makes it a unique way to reach prospects and customers. Receiving something by mail isn’t as common and requires more effort. This makes sense when you think about the fact that we’re bombarded with generic, automated emails every day. Īdditionally, USPS found that 69% of people think direct mail is more personal than the internet. Evidence of this is the fact that 47% of millennials check their physical mailbox each day and consider going through their direct mail a leisurely activity, according to USPS. Īnd, let’s be honest, there’s a certain amount of excitement that comes with opening a physical letter or package addressed to you and not knowing what’s inside. In fact, direct mail is the best-performing direct response channel, bringing in results “10 to 30 times better than email” according to Sumo. Many think direct mail is dead, but the truth is that it still holds relevance in today’s digital world.
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